Vine

It seems that UGA has been taken over by a new social media craze.  Vine.  An app quickly strengthening it's name in Athens, is an app acquired by Twitter that allows users to post a video up to 6 seconds on the Vine page and share via Twitter.

I recently became aware of this new platform when my friend asked me on Wednesday to take a picture or me drinking my wine and eating my cake at last resort.  "Excuse me what?" was my response.  Little did I know I would be participating in many "vines" over the past few days and they would pop up on my Twitter feed.  For example, today while on the lake our boat actually stopped mid cruise and we were stranded.  Instead of signaling for help my friend pulls out her phone and requests a Vine to document the moment.  My role: the food eater.  (Again...it seems to be a popular occurrence with me and food).

It seems to me that Vine is a newer way to post funny things you are doing, inform people about your oh so important life, and to capture mini clips of different things.  The cool thing I have learned about Vine is that you don't have to video 6 consecutive seconds.  You can pause and shoot something else to make mini clips of different people or things going on.

I did some other research on Vine and found that:
-the videos play in a loop so you can continue to watch the short clip
-it was made to make Twitter more engaging and to provide Twitter more traffic
-many think this is Twitter's way to one-up Instagram by allowing videos instead of just pictures

Also, that already Vine has:
-pornography and age controversy have already begun to take place
-celebrities are using this as a way to communicate more with their followers


It wil be interesting to see if businesses pick up on this social platform, and I will be curious to see what T&Cs they make or change in the near future.  As of right now, I think Vine is really neat and new to everyone and so they are generating tons of traffic.  I also believe that it is allowing Twitter to receive a lot more interaction because people can actually say and show what they are doing and how they are feeling in a video and not just words and a photo.