Monday, April 15, 2013

#AldeanUGA

All week UGA has been promoting #AldeanUGA via Twitter, Instagram, and other social media platforms.  Jason Aldean himself even used the hashtag once he came to Athens to post pictures of the set up and with Hairy Dawg.  As of today there were 1005 pictures on instagram using the hashtag and I could not tell the numerical amount of tweets.

In class we have studied the many social events that promote via social media.  This week we talked about The Voice and how they continuously use social media and Twitter to interact with their audience.  I actually love watching The Voice and seeing the tweets on the bottom of the screen and I think that people who want to interact with the show have a close ability to do so.  This relates to the #AldeanUGA because those people who knew about the hashtag could use it and then look at what other people were communicating about for the concert.  Also, it did wonders on Jason Aldean because he was actually using the hashtag and so that gave his account more traffic as well.

Throughout the concert all forms of social we blowing up.  People were posting Instagrams then sharing them on Twitter and Facebook, tweeting, and posting Vine's and sharing them on other sites too.  This gave the reach of the concert to become huge.  I know I posted things on Instagram and shared on Facebook and Twitter.

Big events like this concert attract tons of social media interaction.  It was a large concert with 4 performers, it was in the football stadium, and all types of people (age, gender, race, lifestyle, etc) were there.  So it was bound to be mentioned on social media and I think that having a designated hashtag that people could use was beneficial.  Now, people who want to see about the concert or see who else was there can search that hashtag and be connected to tons of photos, tweets, and other social items available.

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