So my time in my social media class has come to an end and this is my last blog for the class. I feel like through this course I have received a better understanding in not only specific platforms but overall how important it is to engage with your viewers and followers. My teacher did an awesome job and I feel like I can speak for the class in saying this was super relevant to my future endeavors in the real world. Social Media knowledge is a high commodity right now and soon enough it won't be so we are lucky. I feel like I've used this class in personal conversations as well as interviews. I also think I have learned to be more aware of what businesses I follow are doing on their social media sites.
I'm happy to say I have been offered a job where they want to me improve their social media skills. I feel that by taking this class I am capable of exceeding their expectations and coming up with great ideas and tactics to make the company have a better engagement and quality of their social platforms.
Keeping this blog was fun and I learned a lot about social media through the responses I did weekly on Social Media Today. I really enjoyed it!
Sunday, April 28, 2013
Monday, April 15, 2013
#AldeanUGA
All week UGA has been promoting #AldeanUGA via Twitter, Instagram, and other social media platforms. Jason Aldean himself even used the hashtag once he came to Athens to post pictures of the set up and with Hairy Dawg. As of today there were 1005 pictures on instagram using the hashtag and I could not tell the numerical amount of tweets.
In class we have studied the many social events that promote via social media. This week we talked about The Voice and how they continuously use social media and Twitter to interact with their audience. I actually love watching The Voice and seeing the tweets on the bottom of the screen and I think that people who want to interact with the show have a close ability to do so. This relates to the #AldeanUGA because those people who knew about the hashtag could use it and then look at what other people were communicating about for the concert. Also, it did wonders on Jason Aldean because he was actually using the hashtag and so that gave his account more traffic as well.
Throughout the concert all forms of social we blowing up. People were posting Instagrams then sharing them on Twitter and Facebook, tweeting, and posting Vine's and sharing them on other sites too. This gave the reach of the concert to become huge. I know I posted things on Instagram and shared on Facebook and Twitter.
Big events like this concert attract tons of social media interaction. It was a large concert with 4 performers, it was in the football stadium, and all types of people (age, gender, race, lifestyle, etc) were there. So it was bound to be mentioned on social media and I think that having a designated hashtag that people could use was beneficial. Now, people who want to see about the concert or see who else was there can search that hashtag and be connected to tons of photos, tweets, and other social items available.
In class we have studied the many social events that promote via social media. This week we talked about The Voice and how they continuously use social media and Twitter to interact with their audience. I actually love watching The Voice and seeing the tweets on the bottom of the screen and I think that people who want to interact with the show have a close ability to do so. This relates to the #AldeanUGA because those people who knew about the hashtag could use it and then look at what other people were communicating about for the concert. Also, it did wonders on Jason Aldean because he was actually using the hashtag and so that gave his account more traffic as well.
Throughout the concert all forms of social we blowing up. People were posting Instagrams then sharing them on Twitter and Facebook, tweeting, and posting Vine's and sharing them on other sites too. This gave the reach of the concert to become huge. I know I posted things on Instagram and shared on Facebook and Twitter.
Big events like this concert attract tons of social media interaction. It was a large concert with 4 performers, it was in the football stadium, and all types of people (age, gender, race, lifestyle, etc) were there. So it was bound to be mentioned on social media and I think that having a designated hashtag that people could use was beneficial. Now, people who want to see about the concert or see who else was there can search that hashtag and be connected to tons of photos, tweets, and other social items available.
Monday, April 8, 2013
Vine
It seems that UGA has been taken over by a new social media craze. Vine. An app quickly strengthening it's name in Athens, is an app acquired by Twitter that allows users to post a video up to 6 seconds on the Vine page and share via Twitter.
I recently became aware of this new platform when my friend asked me on Wednesday to take a picture or me drinking my wine and eating my cake at last resort. "Excuse me what?" was my response. Little did I know I would be participating in many "vines" over the past few days and they would pop up on my Twitter feed. For example, today while on the lake our boat actually stopped mid cruise and we were stranded. Instead of signaling for help my friend pulls out her phone and requests a Vine to document the moment. My role: the food eater. (Again...it seems to be a popular occurrence with me and food).
It seems to me that Vine is a newer way to post funny things you are doing, inform people about your oh so important life, and to capture mini clips of different things. The cool thing I have learned about Vine is that you don't have to video 6 consecutive seconds. You can pause and shoot something else to make mini clips of different people or things going on.
I did some other research on Vine and found that:
-the videos play in a loop so you can continue to watch the short clip
-it was made to make Twitter more engaging and to provide Twitter more traffic
-many think this is Twitter's way to one-up Instagram by allowing videos instead of just pictures
Also, that already Vine has:
-pornography and age controversy have already begun to take place
-celebrities are using this as a way to communicate more with their followers
It wil be interesting to see if businesses pick up on this social platform, and I will be curious to see what T&Cs they make or change in the near future. As of right now, I think Vine is really neat and new to everyone and so they are generating tons of traffic. I also believe that it is allowing Twitter to receive a lot more interaction because people can actually say and show what they are doing and how they are feeling in a video and not just words and a photo.
I recently became aware of this new platform when my friend asked me on Wednesday to take a picture or me drinking my wine and eating my cake at last resort. "Excuse me what?" was my response. Little did I know I would be participating in many "vines" over the past few days and they would pop up on my Twitter feed. For example, today while on the lake our boat actually stopped mid cruise and we were stranded. Instead of signaling for help my friend pulls out her phone and requests a Vine to document the moment. My role: the food eater. (Again...it seems to be a popular occurrence with me and food).
It seems to me that Vine is a newer way to post funny things you are doing, inform people about your oh so important life, and to capture mini clips of different things. The cool thing I have learned about Vine is that you don't have to video 6 consecutive seconds. You can pause and shoot something else to make mini clips of different people or things going on.
I did some other research on Vine and found that:
-the videos play in a loop so you can continue to watch the short clip
-it was made to make Twitter more engaging and to provide Twitter more traffic
-many think this is Twitter's way to one-up Instagram by allowing videos instead of just pictures
Also, that already Vine has:
-pornography and age controversy have already begun to take place
-celebrities are using this as a way to communicate more with their followers
It wil be interesting to see if businesses pick up on this social platform, and I will be curious to see what T&Cs they make or change in the near future. As of right now, I think Vine is really neat and new to everyone and so they are generating tons of traffic. I also believe that it is allowing Twitter to receive a lot more interaction because people can actually say and show what they are doing and how they are feeling in a video and not just words and a photo.
Monday, April 1, 2013
Bloggery
So I was reading this article on "Bloggery" on Social Media Today that broke down bloggery into 5 different types of blogs and how they in turn become bloggery. It helps to read it to understand more on my point:
http://socialmediatoday.com/jacey-gulden/1329951/content-marketers-beware-bloggery
Ironically enough as I was reading this I was hoping, "oh dear God PLEASE don't let me fall into bloggery, that's so awkward". Then, it hit me, don't you think maybe all blogging is bloggery in some fashion? Defined in the article, bloggery is blogging snobbery- that comes from studying other people's ideas and then providing your own opinion about it in a possibly critical way. AKA what fashion blogs are about, cooking blogs, cleaning blogs, even informative blogs provided by businesses.
Then, the writer goes on to talk about how she used to not respect journalists and yatta yatta to then describe blogs as:
The How-To
The Rant
The Name Dropper
The Word Dropper
The Uber-Obscure Topic
Hmmmm...well wasn't her post just a rant? Or Uber-Obscure topic?
It's okay girl, mine's more of a rant too with a little word dropper sometimes. And I have no idea what I'm talking about half the time, I just like to write about it!
Back to my point: nowadays, she's right. There are tons of junk blogs that talk about random stuff that most people do not even care to look at. For instance, I wrote a blog during my 6 weeks in London this summer so that my family could follow my steps. Now, do I think that someone in California might enjoy it? No. But it wasn't for them. Essentially blogging doesn't have to be for anyone. They can be rants, they can be how-tos, or they could just be someone's opinions. Plus, they can all be bloggery. People write blogs for others to read and formulate a group of similar ideas and opinions. Someone who hates to cook probably shouldn't read cooking blogs. You catch my drift?
See now I'm ranting..
Anyways, reading her article made me somewhat upset. What's wrong with bloggery? Isn't that some point of blogging?
http://socialmediatoday.com/jacey-gulden/1329951/content-marketers-beware-bloggery
Ironically enough as I was reading this I was hoping, "oh dear God PLEASE don't let me fall into bloggery, that's so awkward". Then, it hit me, don't you think maybe all blogging is bloggery in some fashion? Defined in the article, bloggery is blogging snobbery- that comes from studying other people's ideas and then providing your own opinion about it in a possibly critical way. AKA what fashion blogs are about, cooking blogs, cleaning blogs, even informative blogs provided by businesses.
Then, the writer goes on to talk about how she used to not respect journalists and yatta yatta to then describe blogs as:
The How-To
The Rant
The Name Dropper
The Word Dropper
The Uber-Obscure Topic
Hmmmm...well wasn't her post just a rant? Or Uber-Obscure topic?
It's okay girl, mine's more of a rant too with a little word dropper sometimes. And I have no idea what I'm talking about half the time, I just like to write about it!
Back to my point: nowadays, she's right. There are tons of junk blogs that talk about random stuff that most people do not even care to look at. For instance, I wrote a blog during my 6 weeks in London this summer so that my family could follow my steps. Now, do I think that someone in California might enjoy it? No. But it wasn't for them. Essentially blogging doesn't have to be for anyone. They can be rants, they can be how-tos, or they could just be someone's opinions. Plus, they can all be bloggery. People write blogs for others to read and formulate a group of similar ideas and opinions. Someone who hates to cook probably shouldn't read cooking blogs. You catch my drift?
See now I'm ranting..
Anyways, reading her article made me somewhat upset. What's wrong with bloggery? Isn't that some point of blogging?
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