In honor of the big game going on right now I figured that I needed to base this blog on advertising and how social media sites go viral over the companies paying millions of dollars to have their commercial be 30 seconds or a minute long during the Super Bowl.
Also, I think that Beyonce has been mentioned more that any NFL player actually playing in the Super Bowl (besides possibly Ray Lewis) along with people saying her performance caused the power outage (wouldn't be too surprising). Let's be real, Beyonce was the star of the show tonight. She came out looking so great and didn't even break a sweat. However, as much as I'd like to talk about Beyonce, how I know every word to Bootylicious, or the fact I LOVE Destiny's Child, another big part of the Super Bowl are the commercials. Mainly, that's why I watched tonight. Ever since high school in my Marketing classes I've always discussed the advertisements the next day in class. This year here were my favorites:
In no specific order:
1.Tide
2. Budweiser
3. NFL
These were GREAT commercials. Tide and NFL (Leon Sandcastle) sparking the humorous cord while Budweiser making everyone tear up with the horse recognized his trainer from years ago. NFL did a series of different commercials, but the impersonation of Deon was by far my favorite.
Not only did these three commercials spark conversation topics on social media sites like Facebook and Twitter, people were blogging about them, writing articles about them, and being critiqued as soon as their aired. The formulation of groups were made so fast on who liked what commercials and who believed the Go Daddy make out session was way too gross to watch (YUCK) that it became a thread of conversation back and forth between people all over the US that didn't even know each other. At one point on my Twitter #Tide was trending. Also, from just my friends I could tell you who had what opinion about the tear jerking Budweiser commercial and who thought the RAM commercial was so great that they wanted to buy a truck (being from Small Town, USA- EVERYONE).
Anyways, here is my point: that we all talk about how we can't believe companies spend that much on commercials for the Super Bowl yet that is the ONLY time people actually want to watch commercials. It makes perfect since. In society now we think that the Super Bowl commercials are better than the regular day to day commercials and that we HAVE to watch them in order to know what all the hype is about. We want to know what's going on and what people will be talking about in class or at the office the next day. However, we may think that the companies are crazy- but they have it right. Think about it, they spend millions of dollar for little air time but it hits tons of viewers who are looking forward to seeing their ads for the only time of the year and then bam a million things get posted on the internet about that commercial. This magnifies the awareness by so much and now with social media it can be instant. It sparks a relation between people, forms groups, forms opinions, and ignites something inside of those people to express their own best and worst lists. All of that money spent gets paid off really quick to me. Their commercial hits YouTube by the time the game is over and by tomorrow almost everyone who is linked to football, the internet, social media, or any time of communication outlet will probably know what everyone is talking about.
And you can't deny it, even you want to look up the worst commercials just so you know what they were and can participate in all of the hype.
So that's what I've gotten from watching this game. Beyonce is fabulous and made the power go out, and the Super Bowl commercials may be worth millions but every penny gets paid off thanks to their on air time and now social media making them continue to go viral after the game.
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